Retail

Which brands are spending money to advertise during the World Cup?

This summer, one in three Americans is expected to tune in to the World Cup, prompting many brands to explore last-minute sponsorships, proximity-based marketing efforts and social media activations linked to the event. While official sponsorships come with a hefty price tag, brands can still...

Brands Briefing: Nike aims to create a full football universe ahead of the World Cup

As a key element of its broader “Sport Offense” strategy, Nike is developing what it describes as “a universe of football” in the run-up to the FIFA World Cup. Continue reading →

How an earlier Prime Day created new supply chain challenges for brands

Brands have to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year. Continue reading →

Brands are catching World Cup fever even without official sponsorships

Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup. Continue reading →

The coming era of Pride Month marketing

This week on the Modern Retail Podcast, LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner discuss how Pride Month marketing has evolved and how expectations around these campaigns have changed. They contend that “Pride marketing” has now entered a third phase as cultural attitudes...

Marketplace Briefing: How Rhino USA is turning a 182‑acre Texas property into a ‘content factory’ after leveraging TikTok Shop to reach 8-figure sales

After emerging as an unexpected TikTok Shop success and generating more than eight figures in sales on the platform, Rhino USA is developing a 182-acre campus in Texas to power its content production efforts. Continue reading →

Walmart is entering the restaurant delivery space, starting off with Subway.

Walmart may soon take a bite out of DoorDash and Uber Eats’ business as it starts testing the waters in the restaurant delivery market. Continue reading →

How The Cycle persuaded Sprouts to stock its menstrual cycle–synced beverages in stores

The Cycle is betting that its menstrual cycle-synced beverages are on the verge of major retail expansion. First, however, it must persuade retailers to stock the line — and determine exactly where these products should live on store shelves. Continue reading →

ThredUp is banking on wedding guest attire to fuel its secondhand growth

ThredUp has introduced a refreshed landing page and an AI-powered tool as it aims to position itself as a top choice for wedding guest attire. Continue reading →

The gradual, slow-moving flow of tariff refund payments

The U.S. government has so far received refund claims for only about half of the roughly $166 billion it collected in tariff duties that have since been deemed unlawful. Continue reading →