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Recent Posts
From Citation to Transaction: How AI Answer Engines Are Quietly Rewriting Your Media Mix
The shift nobody put in the media plan: AI as a transaction channel
Search used to be simple:...
From Clicks to Conversations: Competing When AI Becomes the Interface
The real shift: AI is quietly becoming your new media channel
Look past the noise about “AI tools”...
From Clicks to Completions: How AI Answer Engines Are Quietly Rewriting the Performance Marketing Playbook
The shift nobody is budgeting for: search is becoming a results market
Scan those headlines and a...
The Discipline That Sustains Enduring Brands
A mix of AI, automation, and easy-access platforms has made it effortless for virtually any business to...
Knix Appoints Former Nike Marketer Cyntia Leo as CMO During U.S. Growth Push
Leo most recently served as the head of brand marketing at Urban Outfitters.
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Reusing TV Spots for Performance Channels (Without Ruining Them)
Reusing TV Spots for Performance Channels (Without Ruining Them)
Reusing TV Spots for...
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State Farm
Irving, TX
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Overview Being good neighbors – helping people, investing in our...
Lemlist — Deep Dive for Marketers
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The landscape of prospecting and outreach is rife with challenges. Marketers often...