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Recent Posts
Stop Chasing Clicks, Start Building Moats: Marketing in the Age of AI Gatekeepers
The real shift: from “traffic acquisition” to “distribution dependency”
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Stop Chasing Algorithms. Start Designing for AI Discovery.
The real shift: you’re not marketing to people first anymore
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Stop Chasing Clicks, Start Owning Answers: How AI Search Is Quietly Rewriting Your Media Strategy
The shift nobody put in your QBR: AI is becoming your new homepage
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The Hidden Strategy of Selling Sleep and Shaking Up the $585 Billion Health Industry with CEO Tim Rosa
Rosa also shares how he advanced from CMO to CEO by successfully scaling three key categories.
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TAG Loses Traction as P&G Ends Mandate and Google, Trade Desk Abandon Certifications
One of the advertising industry’s most powerful accreditation bodies is starting to show cracks as leading...
Reusing TV Spots for Performance Channels (Without Ruining Them)
Reusing TV Spots for Performance Channels (Without Ruining Them)
Reusing TV Spots for...
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Lemlist — Deep Dive for Marketers
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The landscape of prospecting and outreach is rife with challenges. Marketers often...