Writing Offers for People Who Don’t Trust You Yet
When you’re crafting offers for a cold audience, the stakes are high. Most people don’t know you from Adam, and they’re not ready to dive headfirst into a purchase. If your offers feel risky, you’re going to lose them. Let’s break...
Across the globe, conflicts both erupt and smolder. Lives are lost, people are wounded, and communities are forced from their homes. Volatile geopolitics have intensified already delicate situations, while powerful digital tools open up new arenas in which these struggles unfold. ...
Overseeing Ebola treatment centers in Sierra Leone, working alongside government officials and community leaders, and championing the powerful simplicity of cash assistance with humanitarian worker Grace Jackson. When low-income households receive cash, what do they tend to purchase first? And...
The Marketing Strategy Behind Prediction Markets: Lessons from Polymarket’s Meteoric Rise
Prediction markets like Polymarket have carved out a fascinating niche at the intersection of finance, technology, and social engagement. The story of Polymarket’s founder becoming a billionaire by 27 isn’t...
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Recession Mindset, Full-Price Offers
When the economy takes a hit, buyer psychology shifts. Caution replaces confidence, and budgets tighten. But this doesn’t mean you need to slash prices to survive. In fact, disciplined and thoughtful marketers can still thrive by positioning...