“I built this entirely myself.” — a phrase you hear less and less from marketers today. With 85% of marketers now relying on AI tools to produce content, artificial intelligence has rapidly become a core part of the modern content workflow. In this guide, we’ve collected the top AI-driven content creation tools to streamline how you work.
Key takeaways
AI tools let marketers produce more content with less manual effort. They accelerate tasks like drafting, ideation, repurposing, and formatting.
Different AI tools tackle different content needs. Some focus on writing or translation, while others create images, edit video, or automate marketing processes.
Use AI thoughtfully and understand its limitations. Human creativity, expertise, and critical judgment are still essential.
What are AI content creation tools?
AI content creation tools use artificial intelligence to generate written or visual content from prompts, enabling teams to produce assets faster and at scale. Popular examples include ChatGPT, Midjourney, Jasper, and our own OwlyWriter AI, which helps marketers craft standout social media captions in seconds.
10 AI content creation tools that can make your life easier
The most effective AI content creation tools help social media marketers brainstorm concepts, generate copy, design graphics, and produce videos in just a few minutes. Below, we’ll explore 10 tools that can simplify and speed up your content workflow.
1. OwlyWriter
OwlyWriter AI is an AI-powered social media writing assistant built directly into Hootsuite. Provide a prompt, and OwlyWriter transforms it into high-performing social media captions, post ideas, and multiple content variations.
How does OwlyWriter differ from ChatGPT or…