846,000 Google Searches Show How AI Overviews Are Shifting User Behavior via @sejournal, @ericvanbuskirk

Users who see AI Overviews are almost twice as likely to scroll back up the page. Here’s what that upward scrolling behavior means for crafting your search listings. The article 846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior was originally published on Search Engine Journal.

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