Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype.
In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning.
Manohar shares the inside story of the CDP market’s evolution, why most organizations still struggle to activate their data, and how AI is finally enabling the kind of individualized marketing the industry chased for decades.
From broken batch-and-blast tactics to the rise of automated insights, this conversation exposes what’s not working — and what B2B teams must embrace next.
If you’re re-thinking your stack, your strategy or your role in an AI-powered marketing world, this episode is required listening.
Episode guide
00:16: Guest introduction: Tejas Manohar
00:54: The evolution of CDPs
09:26: The role of AI in marketing
12:23: The future of marketing playbooks
20:10: Personalization in marketing: Myth or reality?
23:53: AI in marketing: A new workflow
30:40: The technical shift in marketing
35:08: The future of UX and AI integration
38:52: Personal journey: Pivoting during COVID
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