Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and integration continue to hinder teams in their efforts to make more informed decisions.
Nearly two-thirds of the respondents to MarTech’s 2025 State of Your Stack survey said they suffered from data integration issues, and midsize organizations suffer more than most.
There are several reasons why data issues continue to plague marketing organizations, some of which are organizational and some of which are technical.
Agentic AI offers hope to marketing organizations trying to tie together disparate data sources, as long as marketers are comfortable using it and technology teams are comfortable granting access to data sources.
When Amazon launched its Amazon Quick Suite in early October, it was seeking to connect common workplace applications, data stores and more, in an interface marketers could use without disrupting their existing workflows and without deep technical knowledge.
Marketers using Quick Suite don’t have to worry about where data is and move among applications to find it, said Charlie Cartwright, director of Amazon Quick Suite at AWS.
“Data can be messy because the quality is poor, but it can also be messy because it’s scattered across apps,” Cartwright told MarTech.
Quick Suite allows marketers to connect their tools using Quick Index or MCP, including productivity apps like Office 365, marketing platforms like Adobe Analytics, AWS-native tools like S3 and Redshift and thousands of other apps.
“You no longer have to be the foremost expert of where to get the best information to do your work,” Cartwright said.
Once the apps are connected, Quick Suite provides marketers with an AI-powered team to assist them in their work. It has an insights assistant, a data analyst, a Ph.D.-level researcher and an automation expert.
In practice, that means marketers can analyze and visualize data across their campaigns with Quick Sight. They can conduct deep research using internal and external sources with Quick Research and automate repetitive tasks and workflows with Quick Flows and Quick Automate.
Marketers connect their research agent to all of the underlying information they have permissions to access, then go to work identifying segments, distribution channels and style and tone for a campaign.
That research becomes a document marketers can work in. They can also create a chat agent to help develop the tone and add campaign analytics from platforms like Snowflake or Adobe Analytics to their work. Quick Suite can also connect to Canva to help create visualizations.
Amazon Quick Suite requires an AWS account and is available in two tiers, starting at $20 per month.
Cartwright said Quick Suite users say they have access to deeper information, see accelerated timelines and have more bandwidth to focus on differentiated work.
“I’m really excited for that shift, where folks can focus on the creative aspects. How to evolve the brands, how to connect more with versus just the time spent just getting the information,” Cartwright said.
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