LinkedIn is introducing new advertising capabilities designed to increase brand visibility, tailor messaging, and accelerate creative production so you can connect with potential buyers earlier in their journey.
What’s new. LinkedIn has unveiled the following additions:
- Reserved Ads secure premium positions in the LinkedIn feed, offering high-value visibility, consistent impression delivery, and a larger share of top-of-feed exposure than rivals. This placement supports Video, Thought Leader, Single Image, and Document Ads, enabling brands to amplify the impact of their creative.
- Ad personalization enables ads to automatically adapt using profile attributes like first name, job title, industry, or company. This is critical: 71% of consumers expect tailored messaging, and 76% feel annoyed when it’s absent (McKinsey).
- AI-powered creative tools simplify testing many ad variations. AI Ad Variants create new, on-brand copy from a single initial prompt, while Flexible Ad Creation (launching in early 2026) allows marketers to upload multiple assets that LinkedIn will automatically combine, test, and optimize for better results.
Why we care. These LinkedIn enhancements can help brands stand out, deliver more relevant ads, and produce creative assets faster. Reserved Ads provide guaranteed top-of-feed exposure, while Ad Personalization tailors messaging to a person’s name, company, or role to increase relevance. The new AI tools also streamline ad creation and experimentation, which can lift engagement and more efficiently reach buyers at the top of the funnel.
What’s next. B2B marketers should test Reserved Ads, personalization features, and AI-led creative tools to improve upper-funnel performance, sharpen messaging, and drive better outcomes – without significantly increasing manual workload.
LinkedIn’s announcement. How New LinkedIn Features Help You Scale Personalized Creative and Boost Awareness