Great experiences rarely come from one big moment. They’re built through hundreds of small details that add up over time.That idea guided how we spent some time this year focusing on customer experience at Buffer.Customer Experience Week was our first dedicated, cross-functional sprint centered entirely on how Buffer feels to use. We took advantage of the natural slowdown at the end of the year to form small teams, each focused on one improvement they believed they could meaningfully ship in a short window.This wasn’t our first experiment with focused building time. We’ve run initiatives like Build Week in 2022 and 2023, where teams explored new ideas and shipped experiments. Last year, we also ran an Engineering-only Fixathon to tackle bugs and technical debt.Customer Experience Week builds on that foundation, but with a wider lens. Instead of focusing primarily on new features or technical wins, this week centered on the everyday moments customers experience across the product, our content, support workflows, and internal systems.This year, 17 teams each worked on a dedicated project. By the end of the week, they shipped improvements across the help center, in-product experiences, onboarding, billing, analytics, and even a highly requested new integration.Every project started with real customer feedback drawn from support conversations, feature requests, and patterns we see every day. The shared goal was simple: make Buffer clearer, smoother, and more supportive, especially during the moments that matter most.Here’s everything we worked on this week, grouped into five categories of improvement.1. Expanding what customers can…