
LinkedIn’s algorithm has always been a bit of a mystery — until now. The LinkedIn team has been pulling back the curtain on the algorithm in interviews with Entrepreneur, talking about how it works and why going viral isn't the goal. We've looked at two:On the website, with Editor-in-Chief and VP of Content Development, Dan Roth, and Alice Xiong, Director of Product Management.On the podcast, with Senior Director and Executive Editor at LinkedIn News Laura Lorenzetti.In this article, we’ll highlight the key points from the team’s interviews about the LinkedIn algorithm and share practical tips for applying this knowledge to your content. Jump to a section: How the LinkedIn algorithm works Key metrics for LinkedIn success How creators can work with the LinkedIn algorithm 7 LinkedIn tips for better content performance Frequently asked questions about the LinkedIn algorithm More LinkedIn resources How the LinkedIn algorithm worksUnlike YouTube and Instagram, which have different spaces on the platforms to discover content, LinkedIn primarily serves users content on the Feed: what someone lands on when they open the app or visit the website. The real magic is how it picks what users see.The system looks at their connections, the topics they care about, and the conversations they’re most likely to join. That’s how LinkedIn keeps people engaged with people and ideas that matter to them.With over 1 billion members and millions (some say billions) of updates posted every day, LinkedIn relies on signals like relevance, timeliness, and authenticity to decide what users see. It’s…