What if the biggest unlock for your CPG brand isn’t a packaging refresh or a promo blitz — but creators telling the story your audience actually wants to hear? That’s exactly what happened when this everyday grocery staple shifted from traditional ads to a creator-led, UGC-powered strategy built for scale.

Instead of pushing polished product shots, the brand activated creators across food, lifestyle, and everyday routines – pairing premium gifting with seasonal moments and culturally relevant hooks. The result wasn’t just content; it was momentum. Snack boards, game-day recipes, self-care rituals, and kitchen-counter creativity started taking over feeds, delivering 560K+ views, 247K reach, 9K likes, 2K saves, and $58K EMV – all from authentic storytelling that felt like discovery, not advertising.

More importantly, it became repeatable. Mid-tier creators expanded visibility. Micro-influencers added warmth and trust. And with Creator.co managing recruitment, briefs, and delivery, the brand built a scalable content engine, everything from 71K-view recipe videos to 600+ save snack hacks. As one marketing leader put it: “The team is accessible, easy to work with, and provides frequent updates — all our data was right at our fingertips.”
When UGC becomes the heart of your strategy, your product stops blending in and starts belonging in the lives (and carts) of your consumers.

👉 See how creator-led storytelling can fuel your brand’s next breakthrough →