Want to stay ahead of your competitors on social? Start with a social media competitive analysis. We’ll break down the process, share our favorite tools, and hand you a free template so you can start analyzing like a pro. Key Takeaways A competitor analysis shows how your brand stacks up on social, including your strengths, weaknesses, and opportunities. You’ll follow four steps: identify competitors, review their social activity, run a SWOT, and keep monitoring. Track engagement, follower growth, posting habits, and hashtags to spot quick wins and places to improve. What is a social media competitor analysis? A social media competitor analysis is the process of looking at your competitors’ social content and activity to understand how they compare to your own performance. When you run a competitor analysis, you can: Spot who your real competitors are on social See which platforms they’re active on Learn how they use each channel (organic posts, paid ads, influencer partnerships, or a mix) Spot new threats or emerging players Identify gaps, quick wins, and opportunities in your own social presence What are the benefits of running a competitor analysis on social media? A solid competitor analysis gives you a clearer picture of the landscape you’re actually competing in. It shows you where you stand, what your target market expects, and how you can differentiate yourself in a way that actually feels meaningful (and strategic). Here’s a full rundown of the benefits of a competitor analysis: Discover new ideas: Surface new formats, topics, and…