PPC didn’t stay static in 2025 – it evolved. These articles struck a chord because they tackled the real challenges advertisers face: staying competitive, reducing wasted budget, partnering with automation instead of fighting it, and getting ready for what’s coming next. Below are links to the 10 most-read Search Engine Land PPC columns of 2025, authored by our outstanding subject matter experts. 10. Can small businesses compete on Google Ads anymore? With a smart approach, even the smallest advertiser can stand out, attract customers, and create lasting impact. Here’s how. (By Sophie Logan. Published Sept. 16.) 9. Google Ads optimization: What to stop, start, and continue in 2025 Refresh your optimization approach in 2025 with updated tactics for keywords, Performance Max, and audience targeting. (By Pauline Jakober. Published Feb. 6.) 8. CPC inflation: How fast are Google Ads costs rising? CPCs are climbing – but at what pace? Compare ad cost inflation to the consumer price index and understand the implications for your ad strategy. (By Mark Meyerson. Published April 16.) 7. The end of SEO-PPC silos: Building a unified search strategy for the AI era AI-powered search is erasing the boundaries between organic and paid. Discover how aligning SEO and PPC can amplify visibility, capture intent, and strengthen brand authority. (By Jen Cornwell. Published Oct. 6.) 6. How to vibe code for PPC: Building a seasonality analysis tool Traditional PPC scripts have limitations. Vibe coding breaks through them. Transform complex seasonal trends into clear, data-backed planning tools. (By Frederick Vallaeys. Published Aug. 21.) 5. How to write high-performing Google Ads copy…