Every day, people show buying intent on social media without ever submitting a form or clicking on an ad. Social listening for lead generation helps teams spot those early signals — the questions, complaints, and product searches — that indicate someone may be ready to purchase from you. Below, we’ll look at how to turn those moments into leads your team can actually act on. What is social listening for lead generation — and how does it work? Social listening for lead generation means tracking online conversations to identify potential customers who are signaling interest in what you offer. It enables enterprise teams to notice questions, challenges, and early buying cues that suggest someone could become a customer. When these signals are centralized, your team can respond more quickly and kick off sales conversations sooner. Source: Logan Lyles The difference between lead-gen listening and brand monitoring Lead-gen listening focuses on buying intent Brand monitoring focuses on brand mentions PSA: Both matter, but they support different objectives. Think of brand monitoring (or social monitoring) as a safety net for your company. It reveals how people are talking about your brand or industry so you can anticipate and respond to changes in sentiment. Lead-gen listening is more directly tied to sales. You’re still paying attention to conversations about your brand or space, but your primary goal is to uncover qualified prospects. A simple way to distinguish them: Lead-gen listening zeroes in on questions, pain…