By the time you’re done with these social media statistics, you’ll have everything you need to shape and refine your 2026 social strategy. (Yes, the math checks out.) Below, you’ll find the most up-to-date social media stats for Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, along with rising platforms RedNote and Bluesky. TL;DR: short-form video is dominating across the board. With nearly 139 million Instagram Reels viewed every minute and TikTok converting almost half of its users into shoppers, short video isn’t just trendy — it’s incredibly effective. Social media is evolving into a virtual shopping mall, especially on TikTok and Facebook. Within the next five years, 1 in 7 shoppers worldwide say social media will be their primary place to buy. Influencer marketing is moving to the front of the line. By 2026, brands are projected to invest more in influencer partnerships than in traditional digital ads — a clear signal that trust and influence are shifting. LinkedIn is on the rise. Engagement is climbing fast: comments are increasing, and posts are reaching more people than before. Key social media statistics (2026) Global overview Around 5.17 billion people use social media worldwide. Social media usage grew by 4.87% in 2025 alone (roughly 259 million new users). 93% of global internet users log into social platforms at least once a month. On average, individuals use about 6–7 different social networks each month. Platforms & reach Facebook is still the world’s biggest social platform, with more than 3.07 billion monthly active users. Instagram reached 3 billion monthly active users worldwide in 2025. TikTok continues…