If you’ve started seeing your brand show up less often in ChatGPT responses, you’re definitely not the only one. More and more marketers are turning to generative engine optimization tools to tackle this problem. These platforms are designed to help your content get referenced by AI systems instead of getting overshadowed by competitors. I spend an unreasonable amount of time tracking how content performs across channels (the curse of being a marketer), and I’ve watched GEO tools move from early-stage experiments to practical, everyday software that marketing teams actually depend on. In this guide, I’ll explain what generative engine optimization tools really are, how they work alongside your current SEO efforts, and which options are actually worth your attention and budget.
Table of Contents
What is a generative engine optimization tool?
GEO software vs. SEO software
How Generative Engines Choose Sources
Generative Engine Optimization Tools that Marketing Teams Actually Use
1. HubSpot Marketing Hub with AI Search Grader
2. GEO Ranker
3. Profound
4. SEO.ai
5. Letterdrop
Frequently Asked Questions About GEO Tools
What is a generative engine optimization tool?
A generative engine optimization tool is software that helps you create and refine digital content so it’s more likely to appear in answers from AI platforms such as ChatGPT, Google AI Overviews, and Claude AI. In essence, GEO tools study how models like ChatGPT and Claude interpret, evaluate, and rank content, then provide guidance on structure, formatting, and wording to boost your odds of being cited in their responses to user queries.
So, how is GEO different from SEO? SEO is focused…