From The Web on January 16, 2026

Why Dos Equis brought back the Most Interesting Man in the face of category challenges

HomeFrom The Web Why Dos Equis brought back the Most Interesting Man in the face of category challenges

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Alison Payne, CMO at parent company Heineken USA, discusses how the iconic character is being reinvented for today’s social and digital landscape.

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From The Web on January 16, 2026 From The Web

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