Every post you share on X (formerly Twitter) tells a story through its numbers — how many people saw it, who replied, who reposted it, and who decided to follow you afterward. Those metrics aren’t random. They reveal patterns in what captures attention and how your presence grows over time. For creators, marketers, and small business owners, these insights can guide what you publish next and how you show up on the platform.
To truly understand whether your Twitter strategy is working, you need to get familiar with Twitter analytics. In this post, I’ll walk you through how to find — and interpret — the data so you can clearly see what’s performing well and what might need to change.
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Jump to a section:
What is Twitter analytics?
How to find your X/Twitter analytics
How to use X/Twitter analytics in your social media strategy
1. Understand what’s getting your content seen
2. Identify which posts drive the most engagement
3. Evaluate engagement over time against your goals
4. Benchmark performance with tweet averages
5. Pinpoint the best times to post
6. Spot what’s driving follower growth
7. Use audience insights to check if you're reaching the right people
If X has analytics, where does Buffer fit in?
Which Twitter analytics tool is right for you?
FAQ about Twitter analytics
More Twitter/X resources
What is Twitter analytics? X…