MarketingPro on January 21, 2026

TikTok Uses Pixels to Reveal to Advertisers What Happens Outside Its Walled Garden

HomeFrom The Web TikTok Uses Pixels to Reveal to Advertisers What Happens Outside Its Walled Garden

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The app’s updated Off-site Performance Analysis feature is designed to measure sales that happen away from TikTok Shop and outside of TikTok ads.

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