Threads may resemble Twitter at a glance and carry some of Instagram’s vibe, but the up-and-coming social platform is both of those things — and something different altogether. Since its 2023 debut in app stores, Threads has taken off. In just a few short years, the Meta-owned app has attracted 141.5 million daily active users, including plenty of devoted fans (with more than a few on the Buffer team!). Those power users will quickly point out that you can’t simply copy-paste your Instagram or Twitter/X strategy and expect it to work on Threads. Its algorithm is unique — and if you're serious about growing an audience there, it's worth understanding how it functions. That's where this guide comes in.The Threads team has revealed some information about the Threads Feed AI system on the Meta transparency site, offering useful clues on how to expand your following on Threads right now.New Threads features are rolling out regularly, so the algorithm will likely shift as the platform matures. We'll keep this updated as things evolve.Key takeawaysAI-powered discovery: Threads relies on an AI ranking system for the For You feed, while the Following feed stays purely chronological.Three-stage ranking: The system compiles a pool of content, evaluates engagement signals, and then orders posts based on their predicted value to each user.Instagram connection: Actions on Instagram, like viewing someone's profile, directly shape what Threads recommends to you.Interoperability: Threads now connects with the fediverse, so people on other platforms like Mastodon can follow Threads accounts.Value over…