Searching for the newest Hootsuite product enhancements? December’s release centers on publishing confidently across fast-changing networks, boosting accessibility and employee advocacy, and unlocking richer analytics and insights — all built to help social teams plan more intelligently for what’s ahead in 2026. As a comprehensive social media management platform, Hootsuite enables teams to oversee multiple social networks and channels, schedule content, automate workflows, and publish social posts with confidence.
Teams can organize content in a unified content calendar, simplify post scheduling, interact with audiences via DMs and customer care tools, and track social performance with robust social media analytics, performance dashboards, and custom reporting — all from a single place.
Here’s a rundown of everything we introduced this month.
December highlights at a glance:
- Add closed captions and alt text on LinkedIn and Instagram to enhance accessibility
- Grow employee advocacy with new Amplify publishing, segmentation, and reporting capabilities
- Access deeper, faster analytics with new metrics, reports, and data views
- Manage Reddit Ads and LinkedIn ads directly within Hootsuite
- Optimize Inbox workflows with better filters and improved visibility
What are the Hootsuite product updates for December 2025?
Dashboard: Choose Japanese in your dashboard settings
Japanese is now available as a language option in the Hootsuite dashboard, making it simpler for global teams to work in their preferred language. This enhancement helps teams:
- Move faster in-region without relying on ad hoc translation
- Lower onboarding barriers for Japanese-speaking colleagues
- Maintain consistent workflows across distributed social teams
Takeaway: Broader language support enables global teams to collaborate more smoothly and efficiently.
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