Google is unifying its advertising and measurement resources into one central hub, designed to simplify how developers and technical marketers build, automate and scale campaigns. What’s new: Google has launched the Advertising and Measurement Developers Hub, a single destination that helps users find tools, documentation and support across its entire ads ecosystem. This hub consolidates resources for products such as the Google Ads API, Google Analytics, and publisher platforms like AdMob and Google Ad Manager, grouped into sections like advertising, tagging and measurement. How it works: The site features a simplified homepage with fast access to documentation, blog posts and community channels, plus dedicated areas to browse products, get support and interact with Google’s developer relations team. Why it matters: Google is lowering the friction of discovering and using advanced capabilities that drive automation, tracking and campaign optimization. This can boost efficiency for teams that depend on APIs, tagging and data integrations. As advertising grows more technical and AI-powered, a centralized hub reduces the complexity of building sophisticated, scalable setups. The broader context: With advertising increasingly automated and API-centric, Google is investing in infrastructure tailored to developers and technical practitioners managing intricate, cross-platform integrations. Details: New elements include a “meet the team” area, a unified support page that connects to Discord and GitHub resources, and a media hub showcasing content such as Ads DevCast. What to monitor: How quickly this hub evolves into the main starting point for…