From The Web on April 13, 2026

Candy brand Behave went all‑in on TikTok Shop, went viral, and landed a launch in Target.

HomeRetail Candy brand Behave went all‑in on TikTok Shop, went viral, and landed a launch in Target.
Retail
1 Min Read

After coming close to bankruptcy in 2024, candy brand Behave is debuting on Target shelves this week. The founder says TikTok Shop was a crucial lifeline that helped keep the company alive.

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From The Web on April 13, 2026 Retail
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