Google is increasingly relying on Gemini to safeguard its ad ecosystem, claiming the AI upgrade has significantly boosted scam detection while cutting down on wrongful suspensions of legitimate advertisers. The latest figures highlight how quickly ad safety is turning into an AI-driven arms race. Driving the news: In its 2025 Ads Safety Report, Google reported that it blocked or removed 8.3 billion ads worldwide and suspended 24.9 million advertiser accounts last year. The company says more than 99% of ads that violated policies were intercepted before they ever appeared. According to Google, Gemini helped: reduce incorrect advertiser suspensions by 80%, handle 4x more user reports than the previous year, and identify scams more quickly by better interpreting ad intent. By the numbers: 602 million scam-related ads removed 4 million scam-associated accounts suspended 4.8 billion ads restricted 480 million web pages blocked or restricted 245,000+ publisher sites subject to enforcement 35 policy updates rolled out in 2025 In the U.S.: Google says it took down 1.7 billion ads and suspended 3.3 million advertiser accounts in the United States in 2025. The leading policy violations included: Abuse of the ad network Misrepresentation Sexual content Personalization breaches Dating and companionship ads Why it matters: More powerful AI-based enforcement now has a direct impact on whether your campaigns run smoothly or get flagged. Google says Gemini is boosting precision and lowering false suspensions, which may translate into fewer unexpected disruptions for legitimate brands. At the same time, stricter automated checks mean advertisers must be even more vigilant about policy compliance, as enforcement is becoming faster and more proactive.…