A VP of sales shared an in-depth LinkedIn post about enterprise deal structures. On day one, it drew 47 likes, 20 saves, and eight comments. Three weeks later, it was still surfacing in people’s feeds. By contrast, a motivational quote that racked up 2,000 reactions disappeared in under a day. The gap comes down to what LinkedIn’s algorithm now values. According to AuthoredUp research, a single save gives a post five times the reach of a like and counts twice as much as a comment. A saved post also increases the likelihood that someone will follow you by 130%. Signals such as saves strengthen what the AI is already detecting, further amplifying strong content. LinkedIn has overhauled what actually drives reach, yet many marketers are still relying on assumptions that stopped being accurate months ago. The platform recently rolled out 360Brew, an AI model with 150 billion parameters that analyzes what you write, not just how users engage with it. LinkedIn has adjusted its distribution system to favor higher-quality content, aligned with how its AI scores posts. This shift has opened a short-lived opportunity: those who understand the new rules of distribution can gain an edge in reach—at least until everyone else adapts. Your customers are searching across channels. Make sure your brand is visible. The SEO toolkit you already use, plus the AI-driven visibility insights you’re missing. Start Free Trial Get started with What LinkedIn evaluates The move from pure engagement metrics to content assessment is redefining which posts get promoted and which get buried. These updated signals now determine how your content spreads. Your headline and…