From The Web on April 30, 2026

Marketplace Briefing: Amazon joins Google-backed shopping initiative, signaling a potential shift in its AI strategy

HomeRetail Marketplace Briefing: Amazon joins Google-backed shopping initiative, signaling a potential shift in its AI strategy
Retail
1 Min Read

After initially choosing not to participate, Amazon has now joined the technical council that governs Google’s Universal Commerce Protocol — an open standard created to support AI-powered shopping experiences.

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From The Web on April 30, 2026 Retail
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