From The Web on May 23, 2026

E.l.f. Beauty reverses course on its recent price increases

HomeFrom The Web E.l.f. Beauty reverses course on its recent price increases

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After a “pronounced decline” in unit volume, CEO Tarang Amin said the company is experimenting with changes to its tariff-based strategy.

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From The Web on May 23, 2026 From The Web

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