MarketingPro on May 28, 2026

Nike, McDonald’s, and Devin Booker Transformed a Sneaker Release into a Desert Scavenger Hunt

HomeFrom The Web Nike, McDonald’s, and Devin Booker Transformed a Sneaker Release into a Desert Scavenger Hunt
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To launch Derek Booker’s latest sneaker, Nike, McDonald’s, and Wieden+Kennedy transformed his longtime practice of stashing autographed, unreleased shoes in public places into a full-on scavenger hunt.

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MarketingPro on May 28, 2026 From The Web
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