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Justin Jefferson, vp of strategy and insight at Keen Decision Systems, notes that retail marketers are operating in an environment marked by consolidation and rising demands for accountability. As retail media networks mature past the early gold-rush phase, advertisers are no longer satisfied with simply being present; they now prioritize demonstrating measurable results. At the same time, with advertising budgets facing intense pressure, achieving marketing success today demands […]
From The Web on June 2, 2026
Retail