According to insights Jonathan Clark shared on LinkedIn from a Zero Click by Profound session, Claude may rely more directly on Brave Search rankings than other AI answer engines. Clark, managing partner at Moving Traffic Media, said the main takeaway was that Claude “doesn’t re-rank search results” and instead seems to pull directly from Brave’s top 10 results when generating answers. Claude also searched the web less frequently. It used web search for 36.6% of prompts, versus roughly 90% for ChatGPT, Clark reported. Claude was most likely to search when prompts implied a need for freshness, rankings, location details, or comparisons. Recency-oriented prompts like “best XYZ” triggered search 81% of the time, while ranking-related prompts did so 67% of the time. Location-based prompts led to search 55% of the time, and comparison prompts such as “X vs. Y” triggered search 51% of the time. Brave rankings appeared to matter significantly. When answering the same prompts, Claude’s citations overlapped with ChatGPT’s only 8% of the time, Clark found, but they overlapped with Google’s results 64% of the time. This indicates that Google-focused SEO work may translate more effectively to Claude than tactics aimed specifically at boosting visibility in ChatGPT, according to Clark. The results also underscored the value of tracking Brave rankings. Clark noted that Claude uses Brave and that performing well there gives marketers “something we can monitor and correlate to data.” Certain prompt types also tended to remain in memory. Prompts starting with phrases like “how does,” “what is,” and “steps to” were less likely to…