Adobe has introduced a new solution designed to help companies make sure their brands remain visible, trusted, and selected across AI-driven experiences. Called Adobe Brand Visibility, this offering sits within Adobe CX Enterprise, an agentic AI platform created to streamline how organizations manage the entire customer journey — from acquisition and prospect engagement through conversion and long-term loyalty. The growing use of LLMs to discover and evaluate products and services represents a major shift for both marketers and consumers. Alongside the launch, Adobe shared data underscoring the rapid rise in LLM usage: AI-driven traffic to U.S. retail sites jumped 1,324% between October 2024 and May 2026, while in travel, AI traffic climbed 2,215% over the same period. “We used to get back the same thing (a SERP page with links on it). Now, the answers appear to be random, but they aren’t at scale. But companies don’t have tools to do it,” Loni Stark, vice president of strategy and product at Adobe, told MarTech.
Data-powered brand visibility
Adobe Brand Visibility is Adobe’s first generative engine optimization (GEO) product since its acquisition of Semrush in May. It merges Adobe LLM Optimizer with Semrush’s AI Optimization tool. (Third Door Media, publisher of MarTech, is part of Semrush, an Adobe company.) Adobe Brand Visibility leverages close to 300 million real-world AI search prompts — which Adobe describes as the world’s largest database of its kind — to show teams where their brands are winning or losing across prompts. When combined…