Shopify powers more than 6 million live ecommerce websites, supported by a robust app ecosystem that can extend nearly every part of the customer journey. Anyone can develop an app to perform virtually any function. But with so many integrations to choose from, ecommerce teams often waste time testing add-ons that promise revenue gains but fail to deliver. Having worked across a wide range of Shopify implementations, I’ve seen which tools consistently improve checkout completion, recover abandoned carts, and increase revenue. Based on that experience, I’ve organized the most effective integrations into three tiers by priority – so you can implement the essentials first, then move on to more advanced optimization. Tier 1: Mobile-first, frictionless buying With 54.5% of holiday purchases happening on mobile, the ecommerce experience must be seamless and flexible. As a result, every Shopify site should have two components integrated into its storefront: A digital wallet compatibility. A buy now, pay later (BNPL) option. Without these in place, Shopify users introduce unnecessary friction into the purchase journey and risk sending customers to competitors. The good news is that both components integrate natively with Shopify, requiring no custom development. Why you need digital wallets Digital wallets, such as Apple Pay, Google Pay, and PayPal, autofill delivery and payment information with a single click, eliminating the friction of typing on a small screen. This ease of use can shorten the purchase journey to just a few clicks between a social ad and checkout. Adoption is accelerating. Up to 64%…