If you've been meaning to start posting on social media but keep delaying it, this is for you. I asked Buffer's team of creators — since creating is core to who we are and what our product is built for — to share what genuinely helped them move past the fear, overthinking, and blank-page paralysis that often comes with creating content in the early days. Their answers turned out to be surprisingly practical and easy to apply.
A bit of context: Under an initiative led by Sabreen Haziq, our Senior Brand & Community Manager, the Buffer team has been evolving into a group of creators with real skin in the game. Over the last eight months, we've collectively:
Published over 11,000 posts
Earned 14 million impressions
Received 21.5 million views
📚 How We’re Empowering the Entire Buffer Team to Become Creators
If our growth phase was a "seedling" last year, many of us are now turning into sprouts — hitting meaningful milestones, seeing real traction (hello, 1 million impressions), and learning a huge amount along the way.
Here's what we wish we'd understood from day one.
Lower the bar (much more than you think)
The main thing stopping you from publishing that first post usually isn't your strategy, the timing, or even having the perfect message. It's the assumption that your first post has to be great — or that you must publish a lot for it to matter.
Neither is true. What you really need is to publish something, at a pace that actually feels sustainable for you.
"Ease in with anything that feels natural to you," says Darcy Peters, Senior Customer Advocate Manager. "If that's talking about a hobby, go for it! If it's sharing an image…"