
A video I casually shared on Instagram ended up hitting 110,000 views this month. I had originally created it for LinkedIn as part of my content pillars: a straightforward clip about where to find remote jobs. Somewhere between editing and exporting, I figured, why not just publish it everywhere? So I did. And Instagram is where it really blew up.Which felt odd, because I've been on Instagram since 2016. That's nearly a decade of birthday carousels and travel photo dumps, without ever seriously treating it as a place I could actually grow an audience.If you've been following my Proof of Concept series, you already know I've spent the last few months focused on growing on Threads. I had a clear plan, complete with a follower target, a deadline, and a breakdown of what happens when I apply all the strategies I usually recommend to others.I didn't hit 1,000 followers on Threads by December 15, 2025. And after one accidental crosspost, I'm starting to question whether Threads was the right platform to prioritize in the first place.So here's what's different now.A quick refresher on Proof of ConceptIf you're new to the Proof of Concept series, here's the context: after reaching 20,000 followers on LinkedIn, I wanted to get back to experimenting with content the way I did before I understood what "worked."The first platform I decided to test was Threads. My aim was to grow from 366 followers to 1,000 by December 15, 2025, purely through organic effort, consistency, and curiosity.I'm currently at 824. Not quite 1,000, but close enough…