AI search visibility describes how a brand shows up inside AI-generated answers from tools like ChatGPT and AI-enhanced search engines such as Gemini or Perplexity. Traditional SEO focuses on rankings and blue links in search results, while AI visibility looks at how frequently your brand is mentioned, how often your owned content is cited, and how those references are presented in model outputs. As more people turn to direct, on-page answers instead of clicking through to websites, strong AI search visibility affects not only how you’re discovered and trusted, but also how effectively you convert users. Table of Contents What is AI search visibility? How is AI search visibility different from organic search? AI Search Visibility: How to Start Tracking How to Improve Brand Visibility in AI-Generated Answers Improve AI search visibility with HubSpot’s AEO Grader Frequently Asked Questions About AI Search Visibility What is AI search visibility? AI search visibility is a marketing metric that tracks how consistently and how accurately a brand appears in AI-generated responses across different platforms. If SEO tells Google who you are, AI search visibility tells the broader internet what you stand for. It’s less about “what position you rank in” and more about “what impression you leave.” When a user asks ChatGPT or Perplexity who offers the best CRM platform, does your brand show up? Is there a link to you? And does the model describe your business the way you’d want a potential customer to hear it? That’s the essence of AI visibility. In practice, AI search visibility is driven by four core signals: Mentions, how often your brand appears in AI answers related to your priority topics. Citations, whether…