Buffer is a social media productivity platform built for creators, small businesses, freelancers, and agencies. It’s a single place to plan and schedule posts, handle comments, and monitor performance across Instagram, LinkedIn, Threads, Bluesky, Facebook, X, TikTok, YouTube, Mastodon, and Google Business Profiles—without getting pulled into endless scrolling.Most social media software is designed for large brands with big budgets and full-time teams. We focus on everyone else: the creator just getting started, the small business owner juggling everything, the freelancer growing a personal brand between client projects, and the agency supporting multiple clients without paying enterprise prices.In 2025, we released a lot of new things. A unified inbox for comments. Bulk scheduling. Deeper LinkedIn analytics. A refreshed iOS app. Dark mode (finally). Some updates were big and noticeable, while many were smaller quality-of-life improvements that quietly made Buffer better.Here’s the full breakdown.CommunityOur biggest launch was Community, a unified inbox that pulls in comments from Threads, LinkedIn, Bluesky, Instagram, Facebook, and X.The idea came from watching how creators really use social media. Most people publish a post, close the app, and never come back to check in. Comments pile up, replies are missed, and the algorithm takes note.Community gathers all your comments in one dashboard, with filters and alerts so you don’t miss important conversations. You can respond more quickly and even turn strong comment threads into fresh content. It’s the “don’t post and ghost” feature we’d been wanting to build for a long time.ComposerWe also shipped several upgrades to Composer, the space where you actually craft your posts.LinkedIn Mentions now lets you tag your connections while scheduling…