Key Takeaways AI Overviews can cut paid search click-through rates by more than 50 percent on impacted queries, making impression share a crucial metric for maintaining visibility. Informational queries are at the greatest risk. Because AI responses satisfy research intent directly on the SERP, fewer users scroll far enough to see or click on ads. Transactional and branded queries are more resilient. Teams that shift budget toward high-intent terms are seeing steadier engagement. Measurement approaches must evolve. Click-through rate on its own no longer reflects performance when impressions rise but clicks decline. Search is no longer a standalone channel. Brands that extend paid efforts into YouTube, Pmax, Demand Gen, Reddit, TikTok, and AI-driven platforms are capturing demand earlier and across more touchpoints. Your impressions may look strong. Your click-through rate may tell a very different story. For many paid search marketers, this is the new normal. AI Overviews now sit at the top of Google results for millions of searches, resolving user questions before they ever encounter ads. Impressions remain stable or even grow. Clicks become harder to win. Seer Interactive’s research shows that when AI Overviews appeared, paid CTR dropped to 9.87 percent versus 21.27 percent on the same queries without an overview—a 53.6 percent loss in traffic. Let’s examine why some query types are more exposed than others and how paid search teams are actively adjusting their strategy, targeting, and measurement in response. AI Overviews Are Redefining the Search Results Page When Google introduced…