An actionable overview of Google Ads’ 2025 updates, the most important insights for PPC managers, and the trends that are poised to influence strategy heading into 2026.
The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal....
Google is pushing back against a report that claims advertisements will be introduced to the Gemini app in 2026, stating that it currently has no plans to implement ads there.
The post Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 appeared first on Search Engine Journal....
In this edition of Ask an SEO, Adam Riemer explains why digital PR offers a more compelling business value than traditional, ranking-focused link-building tactics designed primarily for manipulation.
The post Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? appeared first on...
A strategic approach to diagnosing declines in organic traffic by using smart data segmentation to distinguish between tracking, brand, and SEO-related problems.
The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal.
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A data-backed exploration of how paywalls can create more predictable revenue, build stronger owned audiences, and lessen long-term reliance on unstable platform-driven traffic.
The post So You Want To Paywall? first appeared on Search Engine Journal.
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If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong.
Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your...
Google is quietly experimenting with a new way to give Shopping ads a more local feel. For some ads that use local inventory feeds, the merchant’s city or town now appears directly above the product title — for example, “London” or “Tonbridge” — so shoppers can immediately see where the store is...
AdWeek reported that Google has been telling advertisers it intends to introduce ads into its Gemini AI chatbot in 2026, a claim that Google’s top ads executive is now publicly rejecting.
Driving the news. According to Adweek, Google representatives recently told major brands on calls that...
Google must now limit all default search and AI app contracts to a maximum of one year. This effectively ends the multi-year deals (think Apple, Samsung) that have long helped it remain the default option on billions of devices. Still, this change alone is unlikely to topple Google’s dominance...
Google has introduced new weekly and monthly views to the performance reports in Google Search Console. In addition to the existing 24-hour view, you can now review data over longer timeframes with more detailed breakdowns and analysis options.
How it appears. Below are photos I captured during...