In this edition of Ask an SEO, Adam Riemer explains why digital PR offers a more compelling business value than traditional, ranking-focused link-building tactics designed primarily for manipulation.
The post Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? appeared first on...
A strategic approach to diagnosing declines in organic traffic by using smart data segmentation to distinguish between tracking, brand, and SEO-related problems.
The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal.
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A data-backed exploration of how paywalls can create more predictable revenue, build stronger owned audiences, and lessen long-term reliance on unstable platform-driven traffic.
The post So You Want To Paywall? first appeared on Search Engine Journal.
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If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong.
Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your...
Google is quietly experimenting with a new way to give Shopping ads a more local feel. For some ads that use local inventory feeds, the merchant’s city or town now appears directly above the product title — for example, “London” or “Tonbridge” — so shoppers can immediately see where the store is...
AdWeek reported that Google has been telling advertisers it intends to introduce ads into its Gemini AI chatbot in 2026, a claim that Google’s top ads executive is now publicly rejecting.
Driving the news. According to Adweek, Google representatives recently told major brands on calls that...
Google must now limit all default search and AI app contracts to a maximum of one year. This effectively ends the multi-year deals (think Apple, Samsung) that have long helped it remain the default option on billions of devices. Still, this change alone is unlikely to topple Google’s dominance...
Google has introduced new weekly and monthly views to the performance reports in Google Search Console. In addition to the existing 24-hour view, you can now review data over longer timeframes with more detailed breakdowns and analysis options.
How it appears. Below are photos I captured during...
Back in 1997, Apple launched a campaign that became modern folklore. “Think Different” honored the rebels and misfits — the troublemakers who viewed the world through a different lens and, in doing so, reshaped it.
Apple tapped into a core truth: most limits on imagination...
In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency.
Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice.
The challenge is...