How to assess your SEO tools in 2026 – and steer clear of budget pitfalls
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one. Your boss still expects SEO to show...
Mentions, citations, and clicks: Shaping your 2026 content strategy
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn’t just about who ranks. It’s about who gets referenced inside the...
Beyond Fixed Automation: How Custom GPTs Bring Flexibility to Your Workflows
Wondering why your AI projects aren’t producing the impact you hoped for? Finding it difficult to evolve from simple chatbot trials into meaningful business change? In this article, you’ll learn a tested framework for linking CustomGPT assistants with your automation workflows. Why Blending AI...Pebble’s founder unveils a $75 AI-powered smart ring that lets you capture short voice notes with a single button press
After bringing back the Pebble smartwatch, founder Eric Migicovsky is broadening his hardware lineup with a new smart wearable: an AI-enabled ring called Index 01. Named after the index finger it’s designed to sit on, the $75 ring isn’t trying to compete with always-on, always-listening AI...Anthropic and Accenture enter into a multi-year strategic AI partnership
The companies are introducing the Accenture Anthropic Business Group, aimed at integrating Anthropic’s AI into Accenture’s workforce and operations. Continue reading →
Report: Advertising expansion remains robust despite tariffs and AI upheaval
WPP Media has raised its full-year revenue outlook by more than two percentage points, driven by growing investment in sectors such as retail media and gaming. Continue reading →
US Soccer’s CMO on its World Cup push as brands step onto the pitch
The organization’s “Never Chase Reality” initiative arrives as the sports league anticipates heightened interest and deeper engagement from both fans and advertisers. Continue reading →
Nielsen deepens its connection with Amazon advertisers through new audience segments
With Amazon Ads, advertisers can reach defined Nielsen audience segments and run campaigns across a variety of platforms. Continue reading →
How Top Marketing Campaigns in 2025 Thrived Amid Uncertainty
The sharpest marketers rise above the noise with approaches and tactics that signal where advertising is likely headed in the coming year. Continue reading →