‘Reawaken the rebel’: Virgin’s chief marketer on the brand’s debut in women’s rugby
A few months after stepping into the role of Virgin’s first chief experience officer, Sam Kelly explains how backing women’s sport plays a key role in the brand’s mission to win consumer affection. Source Continue reading →
Why the modern buyer journey no longer aligns with the traditional funnel
For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between channels, self-educating via digital content and often engaging sales late, if at all. As buyers...
Rethink everything: Optimove’s Positionless Marketing manifesto
Back in 1997, Apple launched a campaign that became modern folklore. “Think Different” honored the rebels and misfits — the troublemakers who viewed the world through a different lens and, in doing so, reshaped it. Apple tapped into a core truth: most limits on imagination...
Reddit Marketing: Key Things You Should Know
Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you...
Why martech teams will need diagnostic expertise in 2026
Most martech teams I spoke with this year admitted the same thing. They weren’t sure whether their stack was genuinely flawed or whether they never learned how to judge it. That uncertainty is the real source of friction. When people can’t distinguish between workable and harmful complexity,...
4 insights email marketers can learn from Google’s 2025 holiday report
The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath all that fragmentation, Google’s new Holiday Essentials 2025 report reveals something...
New Salesforce engine designed to bring trustworthy AI to the enterprise
Salesforce has introduced a major enhancement to its core data platform, revealing a unified data engine that integrates Data 360, Informatica and MuleSoft. The intent is to provide enterprise AI with reliable business context so systems stop hallucinating and start reasoning — a change that...
How to Identify and Block Fake Instagram Profiles
Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. However, with that increase in users has come an equal rise in fake accounts. You’ve probably received a weird-looking comment or direct message on Instagram that you could immediately...
How to Put a Link in Your TikTok Bio (and What to Do If You Can’t)
Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk...