How game‑changing TV commercials ignite search surges and drive conversions
When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly launched by Kinetiq and DAIVID, deserves a spot on every search marketer’s radar. The monthly report ranks the top-performing new TV ads in the U.S., blending Kinetiq’s real-time...
What Black Friday shows us about how LLMs grasp ecommerce
Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the...
The AI gold rush has ended: Why the coming era of AI will be led by orchestrators
For the last couple of years, we’ve been in AI’s gold rush. To borrow from Taylor Swift, it’s been the “Lover” era — everything felt fresh, exciting, and full of promise. The behavior: Buy anything that looks promising. The metric: Can it spit out something impressive? The vibe: Wall-to-wall FOMO. Now we’re shifting into a different chapter. Call it the “Reputation” era —...What 15 years in enterprise SEO revealed about people, power, and progress
After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume that staying current with algorithms and improving rankings will be enough. In reality, the harder work is navigating the organization and the people within it....