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Stop Chasing Algorithms. Start Marketing to Models.

The shift nobody is naming: you’re not marketing to people first anymore Look at those headlines and a pattern jumps out: ChatGPT Shopping, AI misinformation experiments, “Are they all SEO?”, AI agents, LLMs to humanize content, custom GPTs, “algorithmic education.” The industry is still talking like this is about “SEO” or “automation.” It...

Stop Chasing Algorithms. Start Marketing to AI Agents.

The real shift: you’re no longer just marketing to humans Look at those headlines again and strip out the hype. Underneath all the “ChatGPT SEO tools,” “AI misinformation experiments,” “custom GPT workflows,” and “AI agents are coming for you” is one blunt reality: You’re not just marketing to people anymore. You’re marketing to the machines that advise...

Stop Chasing Algorithms. Start Marketing to AI Agents.

The real shift: you’re not just marketing to humans anymore Across those headlines, there’s one pattern that actually matters to performance marketers and media buyers: You’re no longer just marketing to people. You’re marketing to AI intermediaries that decide what people see, read, and buy. Search results are increasingly AI answers. Social feeds are LLM-curated. “ChatGPT...