GPT-5.2 Just Dropped. Here’s What Actually Matters for Performance Marketers
GPT-5.2 is now in the API. You’ll see the usual language: “frontier model,” “state of the art,” “best ever.” That’s nice, but not helpful if you own a CAC target and a media budget.
This release does matter, though-because GPT-5.2 is the first OpenAI model that’s actually built for agentic work at...
Why Marketers Overestimate Attribution Tools
Why Marketers Overestimate Attribution Tools
Attribution tools are often hailed as the holy grail of marketing measurement. They promise clarity on which channels drive conversions and how to allocate budgets effectively. However, a closer look reveals that these tools can present a distorted view of reality. This article...
