Google’s December 2025 core update is now rolling out
Google has begun rolling out the December 2025 core update. Google announced the change, saying, “Today we released the December 2025 core update.” This marks the third core update of 2025 and the fourth major search update overall this year. Earlier in 2025, Google launched the August 2025 spam update, preceded by the June 2025 core update and the March 2025 core...
Search Engine Land marks its 19th anniversary
Search Engine Land celebrates its 19th birthday today. Nineteen years. Nearly two full decades of tracking, dissecting, explaining, questioning, and sometimes just marveling at whatever Google and the broader search industry send our way. And over the last year, the speed and scale of change have made it one of the most pivotal periods since our launch in 2006. Through it...How game‑changing TV commercials ignite search surges and drive conversions
When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly launched by Kinetiq and DAIVID, deserves a spot on every search marketer’s radar. The monthly report ranks the top-performing new TV ads in the U.S., blending Kinetiq’s real-time...
What Black Friday shows us about how LLMs grasp ecommerce
Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the...