Blog

Corcoran Group CMO Christina Panos on Creating Emotional Connection With Today’s Buyers

How feelings, credibility, and imagination shape real estate brand strategy.  Continue reading →

Philips’ Laura Briggs on Integrating Ecommerce, Accelerating Category Growth, and the Impact of Empathy

Plus, stepping up to the challenge of delivering global scale and consistency. Continue reading →

From American Eagle to Tylenol: The 10 Most Controversial Brand Moments of 2025

The ads, campaigns, and headlines that hit a nerve this year. Continue reading →

M+C Saatchi’s Rhonda Hiatt Introduces Global Wine Traditions to Ohio

At Meridien Uptown, M+C Saatchi Consulting global CEO Rhonda Hiatt brings a long-held culinary and creative dream to life. Continue reading →

Hinge Elevates Jackie Jantos to CEO, Names Tamika Young as CMCO

Leadership shake-up follows founder Justin McLeod’s departure as he leaves to start an AI-powered dating app. Continue reading →

Zoom Launches a Brand Makeover With a Boost From SNL’s Colin Jost and Bowen Yang

Jost’s No Notes agency produced the hero spot, drawing inspiration from both 1984 and Severance. Continue reading →

Feeling Understood Sells: Etsy Turns Meaning Into the Message

In the newest installment of our Ad Critic column, Bill Imada takes a look at Etsy’s holiday advertising campaign. Continue reading →

ADWEEK Brand Advantage: Established Brands Strike a Fresh Note for 2026

Creators and collaborations are enabling legacy brands like Dove, Coca-Cola and Johnnie Walker to redefine themselves. Continue reading →

Shopify Launches Advertising Network for Its Millions of Merchants

The e-commerce giant is rolling out search and post-checkout ads across its storefronts Continue reading →

Bosch Confirms It Will Be Back for Super Bowl 60 After Its 2025 Big Game Debut

The German automaker will be back at the Super Bowl in 2026, airing a national commercial for the second year in a row. Continue reading →