It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community. It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster than a disco ball on New Year’s Eve. Gravity Research’s 2025 Pride Pulse Poll reported that 39% of companies reduced overall Pride Month engagement in 2025, up from just 9% in 2024. More recently, only 131 Fortune 500 companies were willing to participate in the Human Rights Campaign’s “2026 Corporate Equality Index,” down 65% from 377 the year before. On the ground, Pittsburgh Pride organizers expect to raise only 30%-40% of the sponsorship money they got a few years ago. Tampa Pride announced a one-year hiatus after a slew of corporations dropped their sponsorships. Phoenix Pride recently declared bankruptcy, and Tucson Pride went out of business. NYC Pride reported a 25% drop in corporate sponsorships. Speaking of NYC Pride, Matt Skallerud, president of Pink Media marketing communications, has an in-depth look at the major brands that backed out of supporting the event: Mastercard — Platinum last year, out in 2026. Target — “silent partner,” no public mention. Garnier — Platinum last year, out in 2026 Skyy Vodka — Platinum last year, out in 2026, sponsoring a house party. Citi — drastically reduced support. Nissan — drastically reduced. PepsiCo — drastically reduced. PricewaterhouseCoopers — drastically reduced. “What do those brands have in…