From The Web on May 22, 2026

Campaign Trail: Skittles leans into the surreal for its ‘uncomfortably soft’ gummies

HomeFrom The Web Campaign Trail: Skittles leans into the surreal for its ‘uncomfortably soft’ gummies

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TBWAChiatDay refreshes the brand’s signature, uneasy “magic” from its long-running “Taste the Rainbow” platform, opting to film everything in-camera with no CGI or AI.

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From The Web on May 22, 2026 From The Web

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