Writing Offers for People Who Don’t Trust You Yet
Writing Offers for People Who Don’t Trust You Yet When you’re crafting offers for a cold audience, the stakes are high. Most people don’t know you from Adam, and they’re not ready to dive headfirst into a purchase. If your offers feel risky, you’re going to lose them. Let’s break...
Mark Your Calendar—Neuropaz 2026: Hard Truths & Ways Forward
Across the globe, conflicts both erupt and smolder. Lives are lost, people are wounded, and communities are forced from their homes. Volatile geopolitics have intensified already delicate situations, while powerful digital tools open up new arenas in which these struggles unfold. ...
What It’s Like to Work as a Humanitarian Worker
Overseeing Ebola treatment centers in Sierra Leone, working alongside government officials and community leaders, and championing the powerful simplicity of cash assistance with humanitarian worker Grace Jackson. When low-income households receive cash, what do they tend to purchase first? And...
The Marketing Strategy Behind Prediction Markets: Lessons from Polymarket’s Meteoric Rise
The Marketing Strategy Behind Prediction Markets: Lessons from Polymarket’s Meteoric Rise Prediction markets like Polymarket have carved out a fascinating niche at the intersection of finance, technology, and social engagement. The story of Polymarket’s founder becoming a billionaire by 27 isn’t...
The Trust Equation: It’s Not Just Who You Hire, It’s How You Hire
Early one morning, I received a LinkedIn notification from a job candidate we had just rejected—rarely a good sign. But this candidate’s message was different: “Job hunting can be hard and processes frustrating,” she wrote. “While I didn’t land my dream job yet, I discovered firms making a...Recession Mindset, Full-Price Offers
“`html Recession Mindset, Full-Price Offers When the economy takes a hit, buyer psychology shifts. Caution replaces confidence, and budgets tighten. But this doesn’t mean you need to slash prices to survive. In fact, disciplined and thoughtful marketers can still thrive by positioning...