The Marketing Strategy Behind Prediction Markets: Lessons from Polymarket’s Meteoric Rise
The Marketing Strategy Behind Prediction Markets: Lessons from Polymarket’s Meteoric Rise Prediction markets like Polymarket have carved out a fascinating niche at the intersection of finance, technology, and social engagement. The story of Polymarket’s founder becoming a billionaire by 27 isn’t...
The Trust Equation: It’s Not Just Who You Hire, It’s How You Hire
Early one morning, I received a LinkedIn notification from a job candidate we had just rejected—rarely a good sign. But this candidate’s message was different: “Job hunting can be hard and processes frustrating,” she wrote. “While I didn’t land my dream job yet, I discovered firms making a...Recession Mindset, Full-Price Offers
“`html Recession Mindset, Full-Price Offers When the economy takes a hit, buyer psychology shifts. Caution replaces confidence, and budgets tighten. But this doesn’t mean you need to slash prices to survive. In fact, disciplined and thoughtful marketers can still thrive by positioning...