The New Ranking Game: Stop Chasing Google, Start Optimizing for AI Surfaces
The real shift: you’re not just ranking in Google anymore Look at those headlines again and a pattern jumps out: everyone is quietly admitting that “SEO” is no longer just about blue links on a Google SERP. You’re now competing for: ChatGPT answers and “shopping” suggestions AI overviews...The New Misinformation Layer: Why Performance Marketers Can’t Blindly Trust AI Surfaces
The quiet shift: AI is now your biggest “media partner” (whether you like it or not) Look at those headlines and a pattern jumps out: FAQ schema, title tags, AI Overviews, ChatGPT SEO tools, Copilot usage, misinformation experiments, AI-generated career damage, Amazon squeezing...The Simplicity Playbook for Q1 Campaigns
Frame Q1 as a Reset Opportunity As we enter the first quarter of a new year, it’s a prime time for teams to hit reset. Many marketers experience fatigue from previous campaigns, making Q1 the perfect opportunity to refresh your approach. This year, consider a simplicity playbook to...Stop Letting AI Lie About Your Brand: A Practical Playbook for Performance Marketers
The new performance problem: AI is your new ad network… and it’s off-script Search results, social feeds, inboxes, and even operating systems are quietly turning into AI answer engines: Google rolling out Gemini into Search and AI Overviews ChatGPT, custom GPTs, and “AI Mode”...Stop Letting AI Rewrite Your Funnel: How Operators Should Really Be Using AI Overviews, ChatGPT & Copilot
The real shift: AI is now a traffic source, not just a tool Most of the headlines you’re seeing right now fall into two buckets: “How to use AI tools to do X faster” (ChatGPT SEO tools, custom GPTs, Copilot usage, etc.) “How AI is changing discovery” (AI Overviews, Gemini upgrades,...
Why Most Marketing Fails Before the First Dollar Is Spent
Why Most Marketing Fails Before the First Dollar Is Spent After years of watching teams waste time, money, and momentum, a former strategist built Strategy Studio — a tool designed to fix the real problem: focus. Most marketing doesn’t fail because people aren’t working hard enough. It fails...